Effective May 1, 2018.
Types of information we collect online
The types of Personal Data that we may collect while you use the Nobel Biocare Sites are described in this section and include both information that you provide to us and information that we collect automatically when you use the Nobel Biocare Sites.
For purposes of this Privacy Notice, “Personal Data” means information that identifies you or that could reasonably be used to identify you. Examples of Personal Data include name, address, telephone number, and email address.
Information You Provide
You generally do not have to register for a service or program to receive much of the information available through Nobel Biocare Sites. However, some of our content is available only to registered or identified users and will require you to set up a profile or provide specific information about yourself in order to provide you the service, for example to access Nobel Biocare’s Online Store.
Personal Data You Provide When Visiting Nobel Biocare Sites
Nobel Biocare collects Personal Data that you provide on Nobel Biocare Sites, for example, when purchasing a product, to receive marketing products and information, contact Nobel Biocare customer service, or respond to Nobel Biocare questionnaires or surveys. This could include:
- Contact Information such as your name, address, phone number, or email address
- Registration Information such as your username and password.
- Employment, education and other background information when you inquire about employment with Nobel Biocare.
- Payment information (such as banking information, payment card number, expiration date, delivery address, and billing address).
- Content you may provide (for example, when you complete our Online Contact Form or submit other information).
Personal Data You Share During Other Interactions with Nobel Biocare
You may contact Nobel Biocare to ask questions, discuss your concerns, or report issues regarding our products. If you communicate with or request information from Nobel Biocare, you may be prompted to provide your contact information as well as any Personal Data that is relevant to your request.
Information that may be collected automatically
When you use the Nobel Biocare Sites, we also may collect certain usage and device information automatically as described below.
We may record the Internet Protocol (“IP”) address of your computer or other electronic device when you visit the Nobel Biocare Sites. An IP address identifies the electronic device you use to access the Sites, which allows us to maintain communication with your computer as you move about Nobel Biocare Sites and to customize content.
Cookies and Other Tracking Technologies
We also collect information about your use of Nobel Biocare Sites through tracking technologies such as cookies and web beacons. A “cookie” is a unique numeric code that is transferred to your computer to track your interests and preferences and to recognize you as a return visitor. A “Web beacon” is a transparent graphic image placed on a Web site, e-mail or advertisement that enables the monitoring of things such as user activity and site traffic. These technologies help remember your preferences and allow us to bring you the content and features that are likely to be of greatest interest to you on the basis of “clickstream” data that shows your previous activities on Nobel Biocare Sites.
We utilize Google Display Advertising (such as Retargeting with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting) to (1) show you our ads on other websites based on your prior visits to Nobel Biocare Sites, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google's interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and Site content.
Some of our online advertising takes place through Google Display Advertising. As part of this program, we use Google Analytics features such as Retargeting. In connection with that feature and others offered by ad networks, we and the operators of ad networks, including Google, may use third-party cookies (such as the DoubleClick cookie) – and in some cases first-party cookies (such as the Google Analytics cookie) – to inform, optimize and serve ads across the Internet, based on a user's past visits to Nobel Biocare Sites. We also may show you ads from some of our affiliated companies when you visit Nobel Biocare Sites.
You can opt out of Google Ads by visiting http://www.google.com/ads/preferences. If you do not want your data used by Google Analytics, you can install the Google Analytics opt-out browser add-on at the Google Analytics opt-out page.
This Site is not designed to respond to "do not track" signals received from browsers.
To learn more about cookies and other tracking technologies, including how to disable them, please visit http://www.allaboutcookies.org/. Please note that some cookies are essential to the functioning of our Sites and deleting or disabling them will reduce the site’s functionality.
Some Nobel Biocare Sites are available either as mobile applications or mobile sites that you can use on your mobile device. If you use a mobile device to access and use the Nobel Biocare Sites, we may collect the following mobile-specific information in addition to the other information described above: device or advertising ID, device type, hardware type, media access control (“MAC”) address, international mobile equipment identity (“IMEI”), the version of your mobile operating system, the platform used to access or download the Nobel Biocare Site (e.g., Apple, Google, Amazon, Windows), location information and usage information about your device and your use of the Nobel Biocare Sites.
Information Collected from Other Sources
We may combine information about you from a visit to one Nobel Biocare Site with information about you from visits to other Nobel Biocare Sites. We may also combine information about you that is collected through the Nobel Biocare Sites with information that we have collected offline, as well as with information provided to us by third parties.
How we use your information
We use your Personal Data to provide you the product and services you request, communicate with you, improve your experience on the Nobel Biocare Sites, generally improve our products and services and for other internal business purposes. These uses may also include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored, and later on archived, only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.
Providing Product and Services You Request
If you choose to purchase a product or receive our services, we use the Personal Data that you provide through Nobel Biocare Sites to manage your orders and invoices, to process payments, to respond to your questions, provide you the services you request and offer an optimal customer experience.
You may also receive marketing information from Nobel Biocare and related affiliates, such as offers regarding Nobel Biocare related products or services, invitations to participate in surveys about our products, or notifications about special promotions. In such cases, we will use your contact and other Personal Data to send you marketing information.
Customized User Experiences
Business and Product Improvement
In order to discover new facts that could help Nobel Biocare better understand customer needs and help improve, develop, and evaluate product, services, materials, and programs. Nobel Biocare analyzes the information that you have provided. For these purposes Nobel Biocare does not use information that can directly identify you.
Site Analytics and Improvement
We may use the information that you provide and the information we collect automatically about your use of the Nobel Biocare Sites to monitor user traffic patterns and preferences for site improvement, analytics and optimization.
Registration of products
We may offer the possibility to register your products through our Site, depending on your local Site.
Process queries and generally communicate with you
We generally process your Personal Data when you contact us, send us a queries, and to follow up on your requests and questions.
Legal Basis for Processing
Under European data protection laws, Nobel Biocare must have a legal basis to process your Personal Data. The legal basis that applies in an instance will depend on for which of the specific purposes described above Nobel Biocare is processing your Personal Data:
In certain cases, Nobel Biocare may ask for your consent to collect and process your Personal Data. Should you choose to provide your consent, you may later withdraw your consent by contacting us as described in the “Your Privacy Choices” section. Please note that the withdrawal of consent will not affect processing which has already occurred.
In other instances, the processing of your Personal Data may be necessary in order to comply with an applicable law or regulation or for the performance of a contract to which you are subject. You may not be able to opt-out of this processing, or your choice to opt-out may impact our ability to perform a contractual obligation otherwise owed to you.
In still other instances, Nobel Biocare may process your Personal Data based on Nobel Biocare’s legitimate interests in communicating with you about our products and services, and about scientific research and educational opportunities. You have the right to opt-out of all such processing of your Personal Data. You may do so by contacting us as described in the “Your Privacy Choices” section.
Nobel Biocare does not knowingly collect or use any Personal Data directly from minors on Nobel Biocare Sites. We do not knowingly allow children to order our products, to communicate with us, or to use any of our online services. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.
Your privacy choices
You have the right to see and get a copy of Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You have the right to receive data you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. To seek access to Personal Data about you, to file a concern, complaint, or request for correction, or to opt-out of particular programs, please contact our Privacy Office by emailing us at email@example.com. You may also send a letter to the following address:
Nobel Biocare Services AG
Attn: Privacy / Legal Department
For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a complaint, contact your local Data Protection Authority.
In all communications to Nobel Biocare, please include your email address, the Web site address, mobile application, and/or the specific Nobel Biocare product to which you provided Personal Data (e.g., Nobel Biocare.com), and a detailed explanation of your request. If you would like to delete, amend, or correct your Personal Data and are contacting us by email, please put “Deletion Request” or “Amendment/Correction Request” in the subject line of the email. We will respond to all reasonable requests in a timely manner and may need to further confirm your identity in order to process certain requests.
Nobel Biocare maintains reasonable technical, administrative and physical controls to secure any Personal Data collected through the Nobel Biocare Sites. However, there is always some risk that an unauthorized third party could intercept an Internet transmission, or that someone will find a way to thwart our security systems. We urge you to exercise caution when transmitting Personal Data over the Internet, especially your financial-related information. Nobel Biocare cannot guarantee that unauthorized third parties will not gain access to your Personal Data; therefore, when submitting Personal Data to Nobel Biocare Sites, you must weigh both the benefits and the risks.
If you would like to get in touch with us with regards to your personal data, please e-mail us at firstname.lastname@example.org or contact us at:
Nobel Biocare Services AG