How we use your information
We use your Personal Data to provide you the product and services you request, communicate with you, improve your experience on the Nobel Biocare Sites, generally improve our products and services and for other internal business purposes. These uses may also include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored, and later on archived, only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.
Providing Product and Services You Request
If you choose to purchase a product or receive our services, we use the Personal Data that you provide through Nobel Biocare Sites to manage your orders and invoices, to process payments, to respond to your questions, provide you the services you request and offer an optimal customer experience.
You may also receive marketing information from Nobel Biocare and related affiliates, such as offers regarding Nobel Biocare related products or services, invitations to participate in surveys about our products, or notifications about special promotions. In such cases, we will use your contact and other Personal Data to send you marketing information.
Customized User Experiences
Business and Product Improvement
In order to discover new facts that could help Nobel Biocare better understand customer needs and help improve, develop, and evaluate product, services, materials, and programs. Nobel Biocare analyzes the information that you have provided. For these purposes Nobel Biocare does not use information that can directly identify you.
Site Analytics and Improvement
We may use the information that you provide and the information we collect automatically about your use of the Nobel Biocare Sites to monitor user traffic patterns and preferences for site improvement, analytics and optimization.
Registration of products
We may offer the possibility to register your products through our Site, depending on your local Site.
Process queries and generally communicate with you
We generally process your Personal Data when you contact us, send us a queries, and to follow up on your requests and questions.
Legal Basis for Processing
Under European data protection laws, Nobel Biocare must have a legal basis to process your Personal Data. The legal basis that applies in an instance will depend on for which of the specific purposes described above Nobel Biocare is processing your Personal Data:
In certain cases, Nobel Biocare may ask for your consent to collect and process your Personal Data. Should you choose to provide your consent, you may later withdraw your consent by contacting us as described in the “Your Privacy Choices” section. Please note that the withdrawal of consent will not affect processing which has already occurred.
In other instances, the processing of your Personal Data may be necessary in order to comply with an applicable law or regulation or for the performance of a contract to which you are subject. You may not be able to opt-out of this processing, or your choice to opt-out may impact our ability to perform a contractual obligation otherwise owed to you.
In still other instances, Nobel Biocare may process your Personal Data based on Nobel Biocare’s legitimate interests in communicating with you about our products and services, and about scientific research and educational opportunities. You have the right to opt-out of all such processing of your Personal Data. You may do so by contacting us as described in the “Your Privacy Choices” section.