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Our purpose

We focus all our knowledge and expertise to support dental professionals and enable them to treat patients in the best possible way. How? By concentrating on three key pillars.

Designing for life

Bringing a smile back to life for your patient, for a lifetime. That’s what we design for. We follow no one.

It inspires us to help every professional and enable treatment for every indication. From straightforward single-tooth restorations to life-changing edentulous solutions – we innovate for what really matters.  Ease and predictability that every professional desires. Shorter time-to-teeth, esthetic beauty and long-term outcomes that every patient deserves.

Learning for life

Knowledge changes everything. Never stop learning. At every step, at every level. 

That’s why we provide comprehensive, practical hands-on training for every step of the treatment workflow, for every stage of professional development. We believe in peer-to-peer training through expert professionals – worldwide. At symposia and industry events, we go even deeper. With leading researchers, we share the deep science behind cutting-edge innovation, and the scrutiny of our existing treatment solutions. 

Togetherness for life

Your practice or lab has great potential. We want to help you achieve it. Always.

Treating more patients better goes beyond practical knowledge. Communication is key. Efficiency matters. Patient flow, patient acceptance, referrals, and effective treatment partnerships all impact your success. This is why we provide initiatives, programs and resources to help empower you with confidence and trust at every level. We want to help you thrive; to help you change more lives.