Nobel Biocare is further strengthening its customer marketing activities by reallocating senior management capabilities to this area. In this context, Nicolas Weidmann, Head of Global Communications, assumes worldwide responsibility for marketing as Head Global Marketing. In his new role, Nicolas Weidmann will report to Melker Nilsson, Head Global Sales and Customer Development. This move allows greater focus and alignment of the company's global marketing activities. Nicolas Weidmann will remain responsible for Corporate Communications and will continue to report to the CEO for these functions. In order to focus on his new role, Nicolas Weidmann will step down from the Executive Committee of Nobel Biocare as of 5 June 2012.
In a related move, Nobel Biocare is establishing an Extended Leadership Team to better lead and align the organization’s day to day operations. Nicolas Weidmann will be a member of this team, which also includes the Regional Heads, IT and Human Resources.
Richard Laube, CEO of Nobel Biocare, said, “I am pleased that Nic Weidmann has accepted this key role within the company. He understands the firm, our customers and is a true professional in this area. We believe we will be able to both create superior activities and do them more efficiently than in the past.”
Nobel Biocare is a world leader in the field of innovative implant-based dental restorations. The company’s portfolio offers solutions from single tooth to fully edentulous indications with dental implant systems (including key brands NobelActive®, Brånemark System® and NobelReplace®), a comprehensive range of high-precision individualized prosthetics and CAD/CAM systems (NobelProcera®), diagnostics, treatment planning and guided surgery solutions (NobelClinician® and DTX Studio™) and biomaterials (creos™). Nobel Biocare supports its customers through all phases of professional development, offering world-class training and education along with practice support and patient information materials. The company is headquartered in Zurich, Switzerland. Production takes place at six sites located in the United States, Sweden, Japan and Israel. Products and services are available in over 80 countries through subsidiaries and distributors.