Privacy policy

Nobel Biocare Services AG and its affiliates have created this Privacy Policy in order to demonstrate our company’s commitment to your privacy. Your right to privacy and data security is a primary concern to us. This policy applies to all Nobel Biocare companies operating in the European Economic area and Switzerland, or operating outside of the European Economic Area and Switzerland to the extent that they control the personal data of individuals resident in these jurisdictions, and their respective websites.

If you accept this Policy, we will process the personal data that we will collect, as well as the personal data that we may already have on file about you.

Type of personal data

We intend to give you as much control as reasonably possible over your personal data. In general, you can visit our Website without revealing personal data.

There are times, however, when we may need to collect and process personal data from you in order to service your needs. You may be required to share certain personal data with us in the following instances:

When you register to the Website, we may collect: your first and last names, your e-mail address, your language and country preferences, your physical address, your consent or absence thereof to receive additional marketing material from us or from trusted third parties for marketing and communication purposes.

When you place an order through the online store, we may collect, in addition to what we collected already when you registered to the Website: your orders history, a digital copy of your purchase agreement and invoices, special conditions, your credit card and account information (with the exception of the CVV number of your credit card, which usually corresponds to the three-digit code on the back of your card).

Purposes of data collection

We collect your personal data for several purposes:

For the purpose of fulfilling your request: We may need this information in order to carry out our obligations under a contract to provide products or services to you.For example, if you place an order, we need to collect your name and delivery address: in such instances, failure to provide your personal data may mean that we are not able to provide the products or services you requested.

For the purpose of direct marketing: When we believe that a product or service of ours could interest you, we may send you information about it. However, you may object to our processing your personal data in this way at any time. If you do so, we will log your objection, stop processing your data for direct marketing purposes, and we will not contact you again.

For the purpose of hearing from you: We want to hear what you have to say about our company and our products, so we may use our contact information to send you survey requests.

For the purpose of analyzing behaviors on an anonymous basis: We may process personal data and render it anonymous in order to perform evaluation, on a group level, of the general behavior of our customers and visitors on our Website. In doing so, we wish to identify and analyzes our visitors your needs, interests and ways to serve you better.

For the purpose of administering our Website: We also collect other information that may not be linked to your personal data, under legitimate circumstances, to help diagnose problems with our server, and to administer our Website (see “Log files” below for further details).

We may additionally receive and process personal data concerning you through other websites we operate, other services we provide, or from public sources. We also work with third-party business partners (such as payment and delivery service providers) and we may receive information about you from them.

Your consent

Before collecting any personal information from you, we will generally ask you for your consent.  We may request this consent in varying forms, such as by asking you to tick a box when visiting the Website or by asking you to provide a written or oral statement.

You may withdraw your consent at any time by using the contact details below. Please note, however, that withdrawing your consent will not affect the lawfulness of processing data based on the consent you grave prior to withdrawal.

Information sharing

We may share the personal data that you provide to us with our affiliates (the companies belonging to the same Group of companies as we do), for example, if this is required to perform our services or if you have consented to it.

We may also share the personal data that you provide to us to partner companies and organizations that are responsible in whole or in part for processing or fulfilling your order or request, marketing our products, assisting us in improving our Website and to any successor to our business.

We will not otherwise use, share, disseminate, publish or disclose your personal data (except as may be required in response to litigation, investigations or other legally required disclosures, or unless you consent to it).

Where we store your personal data

We may transfer your personal data to, or store it at, a destination outside the European Economic Area (“EEA”) (a third country). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services.

Where we have to transfer your personal data to other third countries, we will use appropriate approved safeguards or we will seek your explicit consent. For further information, please do not hesitate to contact us using the details below.

Period for which we store your personal data

We will ensure that the period for which we store your personal data is limited to a strict minimum. We will store your personal data for no longer than is necessary for the purposes of providing the services and products you requested and for legal compliance purposes. For further information on how long we will store your personal data in any particular case, please do not hesitate to contact us using the details below.

Links to third-party websites

Our Website may contain links to other websites of interest. However, once you have used these links to leave our Website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We sometimes offer contests on our Website. Participation in these contests requires that you provide us with certain personal data. At a minimum, the required information includes the name and e-mail address. Where applicable, in some cases, the entrant must answer mandatory survey questions about a range of technical interests and personal data. The information gathered in the entry form is used to verify the entrant’s identity and eligibility, to contact winners or prize recipients and in some cases to market and sell our products. Because the rules and terms of each contest can vary, all information about each contest is clearly posted on our Website during the event.

Log files

Like most standard websites, we use log files to automatically log information such as IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, platform type, date/time stamp and number of clicks. We log this information to manage traffic loads, identify the content most commonly accessed and determine information technology requirements for providing reliable service, or other web management, deployment, tracking, maintenance and similar activities.

Your rights

Access: You may contact us at any time in order to access the personal information we hold about you. We will provide you with a copy of your personal information on request.

Rectification: If the information we hold appears to be inaccurate we will not use it, and not allow others to use it, until it is verified. You can ask us to correct or complete your personal data by contacting us at any time.  To the extent possible, we will inform anyone who has received your personal data of any corrections we make to it.

Restriction: You may ask us, under certain circumstances, to limit the way in which we process your personal information.

Erasure: You may ask to have the information on your account deleted or removed.  We will try to do so promptly, and, to the extent possible, we will inform anyone who has received your personal information of your request. However, we must keep track of certain transaction information, such as past purchases and similar information, for legal compliance purposes, so we may not be able to fully delete your information in certain circumstances.

Receiving your personal data: You may also ask us to send you the personal data we hold about you in an electronic, structured and user-friendly format, or you may ask us to send this data to another entity.  Please note that if you choose to ask us to send your personal data to you or another party, this may impact our ability to provide the products and services you requested.

Object: Where we are processing your personal information without your consent to pursue our legitimate interests, you may object to us processing your personal data. In particular, where we are using your personal data to contact you for marketing purposes, you may object to such processing at any time.

Automated decision-making: You have the right to be informed of any automated decision-making, including profiling, used in connection with your personal data, and we will provide information about the logic we apply, as well as the significance and consequences of such processing.

Complaints: Where in your opinion the processing of your personal data infringes EU data protection law, you have the right to lodge a complaint with the relevant authority in the country where you are based or of your place of work, or any place in the EU where you believe the infringement occurred.

For any of the requests listed above, please contact us at or using the contact details below. We will make reasonable efforts to respond promptly and at the latest within one month. Our response to such requests may be limited to information under our direct control.

Security measures

We limit access to personal data about you to our employees and third-party agents, who we reasonably believe need to have access to your information to provide you with the information or services you request from us. This Website has security measures in place to help protect against the loss, misuse and alteration of the information under our control. While we cannot guarantee that loss, misuse or alteration to data will not occur, we use industry standards, such as Secure Socket Layers (“SSL”) technology, to help safeguard against such occurrences. In certain areas, the information passed between your browser and our system is encrypted with SSL technology to create a protected connection between you and our Website to ensure confidentiality. However, no method of transmission over the Internet or method of electronic storage is 100% secure. We will use commercially acceptable means to protect your personal data, but we cannot guarantee its absolute security. If you have any questions about security on our Website, you can e-mail us at

Children’s privacy protection

The Nobel Biocare Website does not target and is not intended for children. The Nobel Biocare Website will not knowingly collect personal data from children and will delete such data upon discovery.

Opting out

If you do not wish to receive certain communications from us, or our affiliates or representatives, you may opt out by: (1) declining the service offered when registering or at other information collection points on the Website, (2) informing us at that you no longer wish to receive such communications, or (3) following the opt out instructions that we include in each of our communications. We will comply with such requests unless such communications from us are required by law or do not require your consent under applicable laws. Your opting out may restrict our ability to provide you with the full extent of our products and services.


Cookies and other tracking technologies (such as web beacons) are used on this Website and/or in our communications to enhance your experience by allowing us to tailor our content based on your interests, and distinguish you from other users of our Website. A cookie is a small file of letters and numbers that does not contain any personal data, and that we store on your browser or the hard drive of your device. A cookie can contain information, such as a user ID or preferences, which the Website uses to personalize content, track the pages you’ve visited or to save your password so you do not have to re-enter it each time you visit our Website. We do not track your personal data through cookies, unless you choose to provide this information to us by, for example, registering or logging on to our Website.

Cookies used on our Website:

  • Strictly necessary cookies. These are cookies or other tracking mechanisms necessary to make our Website function as intended. They include, for example, cookies that enable you to use a shopping cart.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These cookies enable us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). They may also be used to recognize you when you return to our Site.
  • Third-party advertising cookies. These cookies placed on your device by third parties record your visit to our Website, the pages you have visited and the links you have followed. They use this information to make the advertising displayed on our Website and other websites more relevant to your interests.

Except for strictly necessary cookies and functionality cookies that we keep only for the duration of your session, we will ask you for your consent to our use of cookies when you first visit our Website.  We may assume that you consented from ticking a box and clicking on an “I agree” button (or similar) or by continuing to navigate on our Website despite a clear and visible notice on our Site that we use cookies. If you agree, we will place an opt-in cookie on your device.  These will help us remember your choice and avoid asking you in the future. If you change your mind, simply delete the cookies on your device (please refer to the software provider’s documentation) and you will be asked again if you agree or disagree with our use of cookies when you next visit our Website.

You can also adjust your browser settings to receive a message every time a cookie is installed on your computer or to prevent their installation altogether.  Although rejection of cookies will not interfere with your ability to interact with most of our Website, you will need to accept cookies if you choose to enter areas of our Website that require registration or login.  Certain other functions and/or services might be unavailable to you if you reject cookies altogether (such as remembering your choice of language).

Some of our business partners and software vendors use cookies on our Website (e.g., for website analytics purposes). While we strive to protect the personal data of our Website users and thoroughly review the security and privacy practices of our Website partners, we have no access to or control over these cookies. As such, this privacy statement covers the use of cookies by us only and does not cover the use of cookies by any business partners or software vendors.

Below you will find a list of some cookies we use and their purpose, as well as – if applicable –  a way to delete them:

DoubleClick: The DoubleClick cookie is used to display more relevant content to users.
How to delete/disable cookie: Anyone may opt out of the DoubleClick cookie at any time by visiting

Facebook: Contains encrypted Facebook ID and Browser ID. Identifying cookies sent to Facebook when a site with Facebook social plug-ins is visited. Used for advertising purposes.

Google AdWords: Used to connect data from AdWords with specific user interaction on Nobel Biocare’s website.

Nobel Biocare: Used to analyze and optimize processes related to the store registration process.

Nobel Biocare: User browser session, timeout, cart and chosen country.

Hotjar: This cookie is associated with web analytics functionality and services from Hotjar. The main purpose of this cookie is performance analysis.

Google Analytics: Used to determine unique visitors to How to delete/disable cookie: If the cookie has been deleted by the browser operator, and the browser subsequently visits, a new _ga cookie is written with a different unique ID.

Optimizely: This cookie contains the visitor’s unique identifier. It is a combination of a timestamp and random number. No information about the visitor is stored in it. How to delete/disable cookie: 

Optimizely: This cookie ensures the visitor consistently sees the same variation, even over multiple sessions. How to delete/disable cookie:

Hubspot: Cookies for keeping track of sessions, determining if the user has restarted their browser, keep track of a user’s first visit etc.

LiveChat: Allows us to talk to visitors on our Website. The cookie will allow the application to recognize a returning visitor to the Website.

LiveChat: LiveChat feature.

iPerception: Session ID. Stores the number of visited pages in the current session, prevents an invitation from being shown again and supports Microsoft Azure platform Application Request Routing.

Contact details

If you would like to get in touch with us with regards to your personal data, please e-mail us at or contact us at:

Nobel Biocare Services AG
Legal Department
P.O. Box
CH-8058 Zurich-Airport

Changes in this privacy statement

This statement was last updated on October 31, 2016. If we decide to change our privacy policy, we will post those changes to this privacy statement, and other places we deem appropriate so that you are aware of what information we collect, how we use it and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by e-mail or by means of a notice on our homepage.