We come into this world primed to connect with the faces around us. This ability is literally hardwired into our neural circuitry. There is a specialized region in our brain, located in the temporal lobe in a region called the fusiform gyrus, which is filled with neurons that preferentially fire whenever a face comes into view.
Within minutes of birth, babies are using this brain region; studies demonstrate that even very young infants show a strong preference for looking at faces over all other objects.
The brain is responsible for coordinating every single activity that keeps you alive; and some terribly precious real estate in the brain is allocated to a pint-sized structure whose only apparent purpose is to become activated in response to a face.
Since evolution is constantly shaping the brain and adapting its function to ensure our survival, the fact that a brain region is dedicated to this task indicates that facial recognition must be essential for our survival.
One reason is because the face is the means by which we communicate. Thirteen years after “the origin of species” was published, Charles Darwin addressed this very question in a book entitled The Expression of the Emotions in Man and Animals. In this work Darwin wrote, “The welfare of mankind depends on the expression and recognition of emotion.”
And if you don’t believe Darwin, then witness any adult with an infant. Of all the motor skills that infants must master, none is as important as mimicking the facial gestures of people around them.
Even at a very early age, humans devote a great deal of attention and energy to teaching infants the movements required for facial expression. In fact, we know that children who are incapable or uninterested in learning this task are often later diagnosed with conditions such as autism.
This focus on the face ultimately translates into our faces becoming central to our sense of identity. One doesn’t need to look much further than children’s drawings to see this. Ask a five year old to draw a human being and you’ll get a stick figure with a lollipop-sized head, complete with a face. The face defines the entity.
Illustrators of children’s books exploit this very characteristic: everything of emotional importance to a child is illustrated with a face. The sun has a face. The moon has a face. Thomas the train has a face. It’s a way to personalize the world.
Beauty, a sign of well-being
The face is not only important as a means to communicate; the face also serves as an advertisement for our health, youth and vitality. A face that projects an image of great health indicates a good choice for a mate.
Across all ethnic groups and epochs, the general hallmarks of beauty have been symmetry and a balance in proportions. Surprisingly perhaps, people universally agree that the most beautiful faces are actually those that are the most average looking.
Experiments using composite images based on hundreds of women’s faces have demonstrated that when people are confronted with the image of Ms. Average Face World—regardless of the viewers’ ethnic background—they uniformly agree that she is more beautiful than the individual faces that make up the composite. In short, as a species, we find the average face to be the most beautiful.
Reverse side of the coin
Diseases and injuries can create asymmetries and imbalances in the proportions of the face that can be fatal for social interaction.
Because the face is many times the calling card for a disease, people often intuitively shy away from disfigured people. Looking different on the outside, of course, doesn’t mean that you are different on the inside. Nevertheless, there is no denying that a physical transformation of our face powerfully affects the way we view ourselves and the way others respond to us.
Although beauty is best defined by the kindness, compassion, intelligence, and warmth of an individual, it is also expressed as optimism and perseverance in the face of adversity.
For those who have suffered a mishap or a disease that leaves them looking different, reconstructive surgery and/or prosthetics based on osseointegrated implants can be decisive for living a good life outside the confines of the home.