The minute patients step into Dr. Laura Fathi's Thousand Oaks, California dental office, it is immediately apparent that hers is a unique practice. Greeted in a reception area torn from the pages of Better Homes & Gardens by a cheerful and well-educated administrative staff, patients are quickly put at ease. However, the diligent attention to the patient does not end in the lobby—most importantly it is also carried out in Dr. Fathi's treatment rooms.
Building a successful practice
When Dr. Fathi opened her office in August 2001 she knew she needed to differentiate her services to build a successful practice. Her strategy: focus on cosmetic dentistry and educate patients through various treatment options to assist them in selecting the right decisions to create their most beautiful smile possible.
"At first I thought I had to treat every patient who walked through the office door, but I quickly learned that I had to listen to what the patient wanted, and only treat those that I could provide with an optimal outcome based on their expectations. Questions Dr. Fathi asks: "How do they want you smile to look? What do you want to achieve?" Dr. Fathi goes on to explain, "It then becomes my job to walk them through the various options and deliver the optimal outcome for each patient."
Providing the Top Technology: Nobel Biocare Procera
To bring this vision to life, Dr. Fathi must provide her patients with the most advanced esthetic crowns in the industry.
"I became a Nobel Esthetics Dental Practice because I built my practice around offering patients the best technologies, the best materials, the best products—ultimately providing the best esthetic solutions on the market today," Dr. Fathi said. "Patients are educated. They do their homework and know that ceramic crowns and bridges provide the highest quality esthetic results and look most like their natural teeth Patients today do not want PFM crowns that often result in gray margins showing, which makes the patient self-conscious. Becoming an NEDP lets my patients know when I create a treatment plan and guide them through their options, they are choosing from among the most sophisticated, research-backed esthetic dental solutions available today."
Unlike traditional porcelain fused to metal crowns, Procera all ceramic alumina and zirconia crowns reflect light with translucency similar to natural teeth.
NAME: Dr. Laura Fathi, DDS
PRACTICE LOCATION: Thousand Oaks, Calif. SPECIALITY: Cosmetic Dentistry, Dental Implants
Dr. Fathi's strategy has paid off
According to Dr. Fathi, "The end results of these cases are consistently beautiful smiles. That has been a big factor in growing my practice. There is no better advertisement than patients leaving the office with great looking smiles and good things to say about the experience."
Dr. Fathi's strategy has paid off: her practice has grown by 40% for four consecutive years placing her among the top 1% of dentists in the United States.
In fact, patients are not the only ones singing her praises. This fall, Dr. Fathi will be the staff cosmetic dentist for The Learning Channel's "10 Years Younger" makeover program where she will bring her top-shelf esthetic dentistry into your family room.
Join the NobelEsthetics™ Dental Practice Program
To find out how you can become an NEDP, call 1-800-993-8100, x4882.
